That’s a lot of dough(nuts)! We knew that this game was making Electronic Arts money, but now we have an idea of just how much! Yes, a game that is completely free-to-play and has no upfront costs has made the company $100 million dollars since its launch a little over a year ago.
To put that in perspective, Dunkin’ Donuts, a company that profits by selling actual donuts reported similar profits last year. Does that mean our donut consumption in-game mimics what happens in the real-world?
Not exactly, there are numerous other factors to consider which include, but are not limited to production costs and the associates expenses of these two very different companies. Still though, it is an amusing tidbit of information.
Considering how profitable the game is, it is safe to say that The Simpsons: Tapped Out will be around for quite some time. Especially since the show was renewed for a twenty-sixth season, making it all the more likely that there will be plenty of cross-promotional updates in the future.
The Simpsons™: Tapped Out eclipsed $100 million* in life-to-date digital net revenue, and has been in the top 20 iPhone grossing games in the U.S. for all but 12 days, since launching in August 2012.
Source: Electronic Arts