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Why would I even consider buying a Boatload of Donuts?

Despite all of the statistics that show this is the absolute best deal, it’s also the one people are the most resistant to. People are much more likely to spend a little bit of money at a time, and no amount of charts, data, or gambling alternatives can sway their purchasing habits.

Despite the fact that economics is rooted in statistics and logic, the way we go about spending our money is primarily emotional. Consumers are much more likely to buy something if they feel like they are getting a good deal, regardless of if the deal is actually good.

Microtransactions have proven to be a successful tactic in separating consumers from their money. Yes, $99.99 is a lot to spend on premium content, but is it any more than you’ve spent over the course of your time with the game? If you are curious, go back into your account statements and see how much you’ve actually spent on the game, the answer may surprise you.

If you want to know more, take a look at this episode of Extra Credits, titled “The JC Penny’s Effect“. It will give you a little more insight on how consumers approach financial decisions, particularly in regard to making purchases.

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11 Comments on “Why would I even consider buying a Boatload of Donuts?”

  1. Daniel
    October 9, 2013 at 9:32 pm#

    There’s another thing to factor in–gift cards. Many people only buy donuts when they get an iTunes/Google Play card as a gift. But I also have the good fortune to live in California where several retailers put these cards on sale every few months for 10-20% off. And nationwide chains like Target and Best Buy put iTunes cards on sale every 3-6 months. So if you’re smart, a Boatload of donuts doesn’t really have to cost $99.99.

  2. Howard
    September 9, 2013 at 9:49 am#

    Challenge for the people claiming the tickets are the better, more economic deal.

    Show your math.

    • Jos
      September 9, 2013 at 10:35 am#

      sorry Howard, you are right:

      Golden Scratch-R “Worth” using the followings site’s info –
      to determine scratcher odds:

      average donut output on the scratcher is 13.57 (or 13.7 per $1). This is slightly better than the $9.99 donut buy (13.2 donuts/$) but not nearly as good as the $19.99 donut buy (15donuts/$)

      In my experience, it was different: I was just lucky to have 50 – 100 – 6 – 12 and 12 donuts.

      • September 9, 2013 at 11:55 am#

        Hitting your stride early is a way to get you invested in the idea of Golden Scratch-Rs. After about twenty or so, you’re going to hit a point of diminishing return. It’s just hard to acknowledge that when you’ve won big in the past.

      • Jos
        September 10, 2013 at 2:53 am#

        Yeah, I know, FB. That’s why I stopped scratching.

  3. Jos
    September 8, 2013 at 2:55 pm#

    scratchers are always a more economic way to purchase donuts and even more, you can scratch just until you have the necessary amount of donuts for purchasing an item you like. But it is addictive to scratch even when you know for sure that you have only 5 donuts the next time, which lowers the ratio price per donut significantly.

    -yes, I regret not buying Gill’s boat load (I only had the truck), because I think this opportunity will not come back very soon. He might be there again with other offers (eg. Duff at 190 minus X donuts, but which Simpsons fan hasn’t the brewery by now?).
    I bought scratchers too, but your VISA’s receipt is full with purchases :-) which does not feel good.
    -no, without Gill’s deal it is too expensive (100 USD !) and with the current prices the boat would be empty very soon. And even with 25% off, it is still very costly, but more just. With that amount of donuts you are (1) tempted to purchase more than you want, (2) you save every donut for “one year” for the perfect purchaseand you read every “is X worth the donuts” 101 times, and you always wonder if there would be a more interesting premium item that will be offered during the next level. By then you lost all that advantages to earn more SF money.

    In short, there will be no perfect buy for donuts and no exceptional purchase (e.g. not the ideal building , not …….). Indeed, it is very emotional. With a good deal I would purchase again, and a BOATLOAD !!!

    • Alex
      September 8, 2013 at 4:10 pm#

      There coming out with a Duff Brewery Gil sale?

      • Jos
        September 9, 2013 at 10:01 am#

        there was a deal in the files with duff and SF sign, but it was postponed. now it is very unsure if the deal is still on.

  4. alexarthur10
    September 8, 2013 at 11:31 am#

    Personally, I sill think buying golden scratchers is a good idea.

  5. Howard
    September 7, 2013 at 7:43 pm#

    “They were going to trust the consumers’ intellect”.

    The problem with this plan is they might as well have decided to trust the Easter Bunny and Santa Claus.

    Thank you, Michele, for a much-needed dose of reality.

  6. Michele
    September 7, 2013 at 7:40 pm#

    I bought a boat load of donuts the last time Gill gave a sale. It successfully put an end to my addiction to scratch tickets. 99 cents did not seem like a lot to maybe win 200 donuts but when I counted them all on my credit card it was a bit of a shock. I haven’t spent any more money since the boatload and still have a nice stash of donuts.

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